Smartphone research comparing iPhone and BlackBerry often flawed

The research behind iPhone and BlackBerry comparisons that is making its way into the mainstream media is almost always flawed. The media loves to talk about the prolific nature of the iPhone and how technologically advanced its users are, while almost implicitly ragging on BlackBerry. A recent study claims that iPhone owners are much more likely to download apps and get involved with social networking than their BlackBerry-owning counterparts. The study shows that about 72% of iPhone users are likely to have downloaded at least 10 third-party apps, but 73% of BlackBerry users have picked up five apps or less. The researchers add that iPhone owners are more willing to buy their apps than BlackBerry owners. When it comes to downloading third party apps, this study failed to recognize that bulk apps, shouldn’t be recognized as multiple applications

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Smartphone research comparing iPhone and BlackBerry often flawed