MyBlackBerry has been live for some time now and it is part of a bigger social media push at RIM. The company is leveraging Facebook, Twitter, forums and blogs, to send out their message. InsideBlackBerry sat down with MyBlackBerry’s Community Manager Becky Young, to talk about the project and social media at RIM in general. It’s interesting to see a company such as RIM get into social media as RIM has been known to be a very traditional and conservative company. As times change, and RIM is seeing a great consumer base, inevitably the culture at the company changes with it.

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MyBlackBerry Community Manager talks social media
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