Lessons learned from App Store to help sell your software

A recent article in the WSJ points to success factors for developers with software in Apple’s App Store which could serve as great tips for BlackBerry developers in App World as well. As App World and the App Store become increasingly cluttered with applications, developers are finding new and innovative ways to gain exposure for their software and push their products to the top. Tip # 1 - Constantly experiment with price points PopCap Games Inc., maker of the popular Bejeweled puzzle game, experimented in June by cutting the price on its Peggle game from to 99 cents from $4.99 for four days. Peggle, which had been ranked at around 60 in top paid apps, shot up to second place within 24 hours. There are a variety of reasons why it’s important to experiment with pricing points. While one dollar may not seem like a lot of money, it could be just the right discount that your customer base needs

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Lessons learned from App Store to help sell your software

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