BlackBerry to offer advertising APIs, in-application transactions and more LBS functionality

The BlackBerry Developer Conference kicked off with Jim Balsillie announcing a wide range of new tools available to BlackBerry developers that are going to redefine what we think of as a BlackBerry app. The latest set of APIs available to BlackBerry developers are focused on making ad-supported apps easier to develop, and help to more easily monetize the developer’s hard work. The new BlackBerry Advertising Service will allow developers to integrate ads from networks such as Jumptap, Millennial Media, Navteq, 1020 Placecast, Quattro Wireless and Sympatico.ca. The Advertising Service and SDK will be available in the first half of 2010. RIM have also announced that they will be offering in-application transactions, allowing developers to further monetize their apps. Developers will be able to sell digital content such as premium content, monthly or annual subscriptions, and additional levels or upgrades for games and other entertainment applications from within their applications.

Read More:
BlackBerry to offer advertising APIs, in-application transactions and more LBS functionality

Related posts:

1. RIM Working on Methods to Monetize Email with Advertising
2. Expect more web apps as RIM launches BlackBerry Widget SDK
3. Could monetized messages mean cheaper apps?
4. RIM’s new loves: OpenGL ES, Java GUI Builder, Advertising and Push Services
5. elog.com adds attachments and Twitter functionality